Katy Perry made twitter history

Katy Perry made twitter history

Katy Perry hits a twitter record 100 million followers What is she doing that you’re not and why shouldn’t you believe the hype? Digital Spy “reported” that Katy Perry had hit a twitter record 100 million followers https://uk.news.yahoo.com/katy-perry-just-made-history-0730… But your starting your company and you only got a handful and no matter how much you try its just not growing as fast as you see other companies around you. Comparisons are most of the time not good things to do – And this is one of those cases. See, As much as 100 million people all hanging on your word would be amazing, its the stuff of Ego-fueled dreams and corporate budgets. The reality is far different. I hate to break it to you but not ALL of them are real. Some of them are.. and that number is still a massive number for Katy but the MAJORITY is not. A recent ( 2 weeks ago ) audit from Twitteraudit.com worked out from detailed analysis of the accounts that followed Katy that over 67% of her followers are fake. They could be many things, brought in bots and dead-end number-only fake followers that only exist on twitter servers. But, and its a really important but, that still leaves 37%.. currently about 37 million real people who follower her tweaks in one capacity or another and thats not a number to be sniffed at – but its not 100 million is it? The world woke up a while ago (around 2012) when algorithms were developed to rate the realness of your followers and the race changed. Even up till only...
Tories ‘used Facebook dark ads to drown out adverts urging young people to vote’

Tories ‘used Facebook dark ads to drown out adverts urging young people to vote’

ll businesses use things like Facebook advertising to get their message out and get frustrated about how expensive it can be, Let me introduce you all to the world of “Dark Advertising”. This is how one organisation who has a larger financial advantage over another will use their influence to drown out the growing social noise of a perceived threat. This works by literally buying them out of the competition in a precise and targeted manner., making it too expensive to advertise fairly and effectively. In this example Illustrated by Rob Waugh a Journalist for the Metro newspaper, this is Dark Advertising on a Governmental level. When you read about how the political parties are effecting the outcome of an specfic local election in a marginal area, this is just one ( completely legal ) way that they achieve it. http://metro.co.uk/…/tories-used-facebook-dark-ads-to-drow…/ This article has some rare and frank SEO data released by the advertiser who was continuously priced out of there own marketing campaign especially at vital key moments. But..I hear you all say.. This is only political shenanigans – Why is this relevant to me and my business? Well.. the government didn’t invent this. Big business did. And – if your companies growth is a potential threat on a major corporations potential profit margin. You may well find yourself a target and it could cost you...
Help – We are sinking

Help – We are sinking

This week, one of our clients Dubai luxury yacht rental websites sunk without a trace… Never fear though – Aztech to the rescue… We had the site back-up, and afloat again on a new server in less than 4 hour....

A visit to an old client today to do some consultancy brought back some great memories…

A Hefty fireproof safe-locking server box that we sold to them as Az*tech E.com back over a decade ago was still in use in the corner of the office. The owner explained how about 5 years ago, that safe box saved his entire business after the unit they operated from was robbed by thieves and all the computers were stolen – apart from the server after the box repelled all attempts to move it and even a forced crowbar attack on the lock. With the server safe and because of the data sharing we set up for them on their network all the valuable data was NOT lost it was safe inside that strongbox and the business could continue. So that put me in mind of two things… In these modern days of cyber attacks, you should never forget the physical risk of your data security. Also.. that box was damn heavy to lift up those stairs.. took two of us. But – it was completely worth...